Vivo has just announced that it is partnering with known optoelectronics brand Carl Zeiss. The collaboration would have the smartphone maker include the latter’s renowned lens technology for its smartphones’ cameras.
Earlier today (14th December 2020), the Chinese tech giant shared the news through its official Weibo account, a Chinese microblogging website. In the post, the company shared a small message revealing the newly formed partnership and even shared a slight teaser image poster, which showcased a Vivo device with the Zeiss branding underneath the camera lens module. For those unaware, Zeiss is a known brand in the optoelectronics and lens industry.
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Vivo’s partnership with Zeiss could potentially be huge for the smartphone maker. Partnerships with lens brands have been successful in the past, with Huawei and Leica being a prime example of this. Similarly, Nokia had also partnered with Zeiss in the past. While the company didn’t make waves in the industry, its camera performance was commendable. So, we can expect a similar outcome with lens makers partnership with Vivo.
The smartphone brand is clearly pushing for taller heights with this, especially in its home market, China. This arrives as the top brand in the region, Huawei, is struggling due to the impacts of US sanctions. Thus, its rivals are eyeing at its market share and are making aggressive moves to expand their footholds. Although, the benefits of the partnership with Zeiss isn’t just limited to its home country and could even help grow its presence in foreign markets as well.
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