VinSmart, the Vietnamese smartphone brand, is planning on launching its self developed smartphones in foreign markets. The company recently launched three new smartphone models in its home country’s market in the second half of 2020 and is apparently planning on expanding its horizons overseas.
According to TheElec report, VinSmart is apparently looking into launching smartphones in markets like North America, India, or other markets where Chinese smartphone brands have a lower market share or are facing obstacles due to the ‘geopolitical tension’. For those unaware, VinSmart is a relatively new brand, with its operations only beginning in 2018. At the start, it used Chinese manufacturers for its smartphones design, and only assembled a few of its products by itself.
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Now, it has begun marking its own smartphones and has even expanded its development team, which includes past employees of industry giant’s like Samsung and LG. In the third quarter of this year, the company launched the Live 4 (code named V640 during development). It was priced around 177 US Dollars and targeted the entry level market. Since then, it has launched other models, which also target the budget level market. The company aimed on shipping a million units of all three models combined, but this target is unlikely considering it faced delays in production and launch due to the Coronavirus pandemic.
At the moment, its factory is located in Hanoi, Vietnam, and is capable of producing up to 26 million smartphones every year at full capacity. Although, once the site is completed, its production capacity will be able to reach up to 125 million units per year. Notably, the company’s plans on expanding outside of Vietnam will have its South Korean suppliers like Cammsys and Ryuk-Il C&S benefit. The former supplies its camera modules and fingerprint scanner, while the latter supplies the rear cover of its devices.
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