The flexible AMOLED panels made by Samsung Display have seen a rise in sales in China in the first quarter of this year, marking an increased penetration rate in the high end segments in the region over last year.
According to a DigiTimes report, Chinese smartphone makers like Huawei, Honor, and ZTE have opted to use flexible AMOLED panels made by local display manufacturers, meanwhile, other local handset vendors like Xiaomi and Vivo are also using locally produced AMOLED displays for their mid tier models. The South Korean tech giant recently launched its E4 AMOLED panel, which arrives with an improved brightness of 1,500 nits over 1,200 nits from the previous generation.
This model is also capable of reaching a contrast ratio of 5,000,000:1, which allows the display maker to continue growing in the Chinese market. Furthermore, the company has also lowered the prices of its rigid AMOLED panels that are now more affordable than the ones made from local Chinese vendors’ LTPS TFT LCD displays. Interestingly, Honor has launched the V40 series, which is its first smartphone since it was sold by its parent company Huawei.
The Honor V40 features AMOLED panels made by BOE Technology and Visionox. Similarly, ZTE has also been supplying its AMOLED panels made by Visionox since 2017. Additionally, Xiaomi has also purchased flexible AMOLED displays from CSOT (China Star Optoelectronics Technology) on its Mi 10s model, along with E4 AMOLED panels from Samsung Display.
RELATED:
- Top stories from last week: New Galaxy A phones, Samsung confirms no Galaxy Note this year, iQOO Neo 5 announced, and more
- Samsung Display OLED shipments falls by 9 percent due to low Apple iPhone 12 mini sales
- Samsung Galaxy A52 and Galaxy A72 pricing for India, Galaxy A52 5G price for China are out
- BOE to take on Samsung Display in the UTG market, partners with domestic suppliers
