Intel has been pushing its latest chips through various promotional campaigns. A recent Reddit post had the chip maker showcase its new 11th Gen processors by using an Apple MacBook Pro.
In the promotional image poster, the company showcased its latest 11th Gen Intel Core i7 processor, claiming that it is the “world’s best processor on a thin and light laptop.” For those unaware, the 11th gen series is a part of its latest Tiger Lake lineup of chips. In the image, a person can be seen using what appears to be a 15 inch or 16 inch MacBook Pro. This is notable considering that the i7-1185G7 is not available on any current Apple MacBook.
As per an AppleInsider report, the image that appears in the ad is actually a Getty Images stock photo where a “man playing [a] computer game on laptop.” Although, despite the effort of erasing the Apple logo, it is clear that the notebook in question is a MacBook Pro due to clear identifiers like the I/O configuration and Touch Bar. Furthermore, the person using the MacBook is also clearly seen wearing headphones of Beats By Dre.
While the Intel 11th Gen series processors do not ship in current MacBook laptops, Apple, in general, has made a major shift away from the x86 architecture and has moved to its proprietary ARM based chipsets. Interestingly, the Apple Silicon, M1 chip, is also quite capable and has even trumped various chips including the one from Team Blue on many scenarios. In other words, Intel’s claims as the “best” are questionable. It is also likely that the marketing on the MacBook Pro was by mistake.
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