In the most unambiguous indication yet of the unfolding shift away from LCD technology for its TV panels, reports say Samsung has agreed on terms with LG to supply OLED TV panels. Multiple independent reports monitored in South Korea indicate that Samsung will buy one million OLED TV panels from its rival and market leader, LG’s display subsidiary beginning from the second quarter of 2021.
Officials from both companies reportedly met recently to finalize the deal that could see up to four million OLED TV panels supplied to Samsung by 2022. While LG has been having some challenges coping in some areas of its business model, outsourcing, and even shedding off some businesses, it continues to wax strong in the Display business. Sony, Hisense, and Vizio are some of its famous customers. The growing demand for its OLED TV panels has seen it expand its production capacity, with up to 8 million units expected to come out of its plants this year.
The past few years have seen Samsung scaling down its LCD panels’ production for most of the current Samsung TVs. It has had to maintain sustainability amidst the growing popularity of cheaper brands with comparable quality. Besides, since Samsung exited the OLED display market a few years back, it has continued to develop alternative technologies, some of which adorn some recent high-end TV products launched by the South Korean electronics giant. These include Quantum Dot OLED (QD-OLED) and MicroLED TV panels, although the prototype TV using the QD-OLED technology reportedly had low brightness issues.
Even though multiple independent sources have reported on the new deal between Samsung and LG, both companies are yet to confirm the story at this time. Samsung has dismissed the reports as unfounded.
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