Update April 14
There was a mistake regarding the investment amount in the PR sent to us. realme is investing $300 million in the 5G development. The changes have been made accordingly.
Original story as follows…
realme has been on a mission to bring the 5G to users around the globe. It is gearing up to launch the 5G version of the realme 8 series soon and has even launched flagships like realme X7 Pro in markets of SEA, India, and other global markets. To accelerate the company’s vision to democratize 5G, it is investing more and setting up new R&D centers.
In a press release, the company’s CEO Sky Li says that the company is a “popularizer
of 5G” in the global arena. realme has always voiced towards the expansion of 5G and in the latest efforts, it ramping up the scale to a greater extent.
The company’s area of focus seems to be in high-performance and affordable 5G products that will cover 70% of its global portfolio in two years. As mentioned above, it is targeting younger generation users in countries like India, Southeast Asia, and Europe.
In the future, it is also planning to set up 10 5G pop-up stores with experience zones exclusively for young people(Gen Z users) to experience first-hand 5G technology in cloud gaming and ultra HD live broadcasts with AR.
realme started its 5G journey with the launch of realme X50 5G back in January 2020. Following this, it has launched several products at aggressive prices and the latest Narzo 30 Pro 5G is an example of it. To make the 5G rollout easier, the company is now investing $300 million $30 million and setting up 7 R&D centers across the globe.
Specifically, it says that it will allocate nearly 90% of the R&D resources for the development of 5G technology, products, and application scenarios. This year, i.e, 2021, it is setting up pilot testing plants in 10-15 markets.
Apart from the roster mentioned above, realme says it also contributes to the construction of 5G networks by working with industry partners, such as major telecoms operators, Internet providers, and application developers to explore new high-end 5G technologies.
Not just that, realme is also aware of the AIoT market and is taking the “smartphone and AIoT” dual approach to catalyze the process. It has already committed to launching more than 100 AIoT products in 2021.
realme was the fastest-growing smartphone brand to hit 50 million shipments last year and the push for 5G will only aid the company further this year. Nevertheless, we wish the company good luck in keeping up the momentum going into 2021 and beyond.
RELATED:
