Samsung Electronics has again reaffirmed its leadership slot in terms of innovation in the tech industry with its latest run at the iF Design Award 2021. The company disclosed in a post that it received a staggering 71 awards at the popular award.
The Korean tech giant clinched two Gold Awards and these are part of a total of 36 prizes the company grabbed for Product Design. The company also clinched 10 awards for Professional Concepts, 11 for Communication Design, 5 for Packaging Design, and 9 for User Experience (UX), User Interface (UI), and Service Design.
The main highlight is the Samsung BESPOKE AX90000N air purifier which got the Gold Award honors alongside the BESPOKE City Color Edition. The air purifier is acknowledged for its innovative concept which gives consumers the leverage to choose the purifier’s front part design based on the consumers’ lifestyle.
In addition, the BESPOKE City Color Edition panel collection was noted for its range of colors and materials for kitchen appliances such as refrigerators, ovens, induction cooktops, and others. The colour palettes offered by the BESPOKE City Color Edition are inspired by various cities such as Stockholm, Berlin, and Seoul.
Samsung’s latest QLED 8K TV led the awards in the Product category. Apart from the QLED TV, several other Samsung designs clinched different awards such as The Premiere premium home projector equipped with Triple Laser and Ultra Short Throw technology. Others include the WW8000T Washer & DV8000T Dryer that can be stacked vertically, horizontally, or as a stand-alone to suit the available space. The Galaxy Z Fold2 and Galaxy Z Flip foldable smartphones were also award winners in the product category.
In a related development, LG also announced that it received a total of 31 different awards in this year’s Red Dot Award. LG’s award was for its innovative home appliances including air purifiers and refrigerators.
LG’s new home appliance line LG Objet Collection accounted for six awards at the competition, with recognition in the materials and surfaces category for their implementation of color, material, and finish, LG disclosed.
Apart from the Red Dot awards, LG also reportedly won 28 different awards at the German iF Design Awards. The products that won awards include LG’s home brew machine, wearable air purifier and Micro LED signage.
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