Mark Zuckerbeg, CEO of Facebook announced earlier this week that the company is planning on launching several new audio products. These products will be similar to the popular app Clubhouse, and will compete in the same market.
According to a Reuters report, the social media tech giant’s plans on entering the audio market arrives after the recent booming success of Clubhouse. For those unaware, Clubhouse is an app that offers live audio rooms and a way for users to find and play podcasts. Notably, the app has even seen billionaires and celebrities like Tesla CEO Elon Musk join in to chat. At the moment, the downloads of Clubhouse app, which is only available on Apple iOS devices, saw a fall of 70 percent back in March over February.
Zuckerberg also added that Facebook plans on launching features including short form audio clips called “Soundbites” in the coming months. Furthermore, it also plans to unveil ways to create sound effects or improve audio quality. The company is currently testing live audio rooms, which is expected to launch later this year. Additionally, the social media based firm will also look to “treat audio as a first-class medium in the way that we would photos or video.”
The explosive growth of the Clubhouse app has showcased the massive potential audio based chat services. However, the application’s longevity is a concern especially after the sharp decline of its downloads in recent times. Similarly, Twitter is also currently testing its own live audio feature called Spaces, along with new features from Discord, LinkedIn, Slack, and Spotify Technology.
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