Apple is apparently planning on expanding its advertising business just prior to rolling out its new privacy rules for iPhones that will hurt the ads offered by its competitors, like Facebook, and other social media platforms.
According to a FinancialTimes report, the Cupertino based giant will be opening up new advertising slots by the end of this month. The news arrives from two sources close to the matter who believe that the company will be adding a second advertising slow in the “suggested” apps section in its App Store search page. This new slot will arrive later this month and will also allow advertisers to promote their apps across the the network, rather than in certain specific searches.
Unfortunately, Apple has declined to comment on this matter. But this news highlights the fact that the iPhone maker is seeking to bolster its own advertising business while simultaneously crippling the 350 billion US Dollar worth digital ads industry that is led by tech giants like Facebook and Google. For those unaware, the upcoming iOS 14.5 will ban applications and advertisers from collecting data from iPhone users without their explicit consent. Thus, most users are expected to decline to being tracked, which could have a severe impact on the mobile advertising industry.
While Apple claims that this change will improve user privacy for its customers, many believe that this is just an attempt to boost its own advertising business. Facebook CEO Mark Zuckerberg added that “Apple may say they’re doing this to help people, but the moves clearly track with their competitive interests.” So stay tuned for more updates, as we will be covering any interesting new developments regarding this matter.
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