OPPO has announced that it is holding a launch event on 6th May in China. At the upcoming event, the company will be unveiling several new products, including OPPO K9 series smartphones, Enco Air TWS earbuds, and a fitness tracker.
Now, a new report from China, citing @tomatohiya, claims that the company will also launch new Smart TV products at the same event on 6th May. It further adds that the new TVs will be positioned as an entry-level offering.
From the poster, it appears that the upcoming Smart TV from OPPO will come with support for a 120Hz refresh rate and MEMC for smoother operation. It will also have several other features, like Local Dimming, Anti-Aliasing, and more.
OPPO has already unveiled its Smart TV products — the OPPO TV S1 as the high-end offering and the OPPO TV R1 as the upper mid-range offering in October last year.
It seems that OPPO is following the strategy of its sister brand OnePlus when it comes to the Smart TV category. OnePlus debuted in the Smart TV category with high-end products in the Indian market. Later, the company unveiled budget TVs in India. And now OPPO is also gearing up to launch budget or entry-level TVs after launching high-end TVs last year.
Currently, not much is known about the upcoming entry-level OPPO smart TV but we expect to know more in the coming days. To know the pricing and availability for sure, we will have to wait for the official launch next month.
Smart TVs have now become a highly competitive category and many smartphone makers have now jumped into this, including Xiaomi, Huawei, Honor, Motorola, Nokia, OnePlus, and now OPPO. It will be interesting to see how the company performs in this category once it expands to other regions.
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