The smartphone shipments in India in the first quarter of this year saw a record growth of 23 percent year on year, reaching over 38 million units. This marks the highest first quarter shipments in the country but are expected to lower in the following quarter due to the resurgence of Coronavirus in the region.

India

According to a Counterpoint Research report, the record rise in shipments in the nation arrives as new product launches paired with promotions, new financial schemes, and pent up demand coming from last year. Research analyst Prachir Singh stated that “Continuing with its stellar run, India’s smartphone market registered a third consecutive quarter of record shipments in Q1 2021, riding on pent-up demand. Consumer confidence also increased due to the beginning of a vaccination drive in the country. But these numbers should be taken with caution as a second and more virulent wave of COVID-19 is currently on in the country and is likely to impact the coming quarters. The consumer demand will take a hit due to the ongoing COVID-19 wave and subsequent lockdowns.”

Furthermore, the report also added that the Chinese brands also held around 75 percent share in the first quarter of 2021. In the local market, Xiaomi led with a 26 percent market share followed by Samsung, Vivo, Realme, and Oppo. Xiaomi managed to hold the lead thanks to the expansion of its local manufacturing capacities with new EMS partners. Samsung also maintained a high number of new product launched in its Galaxy M series, Galaxy F series as well as the Galaxy S21 series as well.

India

The Indian mobile handset market also grew by 19 percent year on year in Q1 2021 due to the strong performance of both feature phones and smartphone segments. The feature phone market saw a growth of 14 percent year on year. Notably, OnePlus led the 5G smartphone market in the region, with a 33 percent market share while Samsung recorded the largest growth in the region at 52 percent year on year.

RELATED:

 

RELATED ARTICLESMORE FROM AUTHOR