Apple CEO recently revealed that the base iPhone 12 model was the most popular handset from its latest lineup during the second fiscal quarter of this year, while its ‘Pro’ models still see strong demand as well.
According to an AppleInsider report, chief executive Tim Cook revealed that the iPhone has been in high demand since it first went on sale back in late 2020. While the Cupertino based giant refrained from offering any specific sales figures, it did hint at how customer demand was shared between different models of the 5G enabled iPhone lineup during its second quarter’s earnings call earlier this week. The quarterly revenue for iPhone was 47.9 billion US Dollars, which is a rise of 65.5 percent from the same period last year.
As per the CEO, the iPhone 12 was the most popular model, while the demand for the iPhone 12 Pro and even the iPhone 12 Pro Max remained high as well. On the other hand, the senior official did not mention the iPhone 12 mini. Previously, analysts had also reported that the “Pro” models of the iPhones saw robust sales, especially during the first quarter of this year. A few analysts even believe that the base iPhone 12 could even see a resurgence of demand.
Notably, Tim Cook refraining from mentioning the iPhone 12 mini is indicative of its lagging performance to its higher end siblings within the series. From the start, the company saw low sales of the smallest iPhone 12 model, with the company even slashing production capacity to make more room for higher end variants. Recently, Apple even launched a new purple color for the iPhone 12 and iPhone 12 mini to drive sales.
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