Apple is expected to become the market leader for AIO (All in One) PC. The news arrives after the company recently announced its newest iMacs that feature its in house M1 chipsets.
According to a DigiTimes report, the Cupertino based giant is expected to lead the market since chip and component suppliers are prioritizing their shipments to support high end products, including the latest iMac. Furthermore, the iPhone maker is also expected to overtake HP as the top all in one PC brand vendor, as per sources close to the matter. Apart from leading the market with the help of the appeal of its new iMacs, the company also has an advantage in the chip supply chain.
In the AIO PC market, HP had achieved its success in the segment through its good range of sizes, stylish design, and affordable pricing as well. The company offers anywhere between low end to even high end models that helped it lead the market. But now, the PC market is expected to see a shift due to the impacts of the global chip shortage that has caused various companies to struggle to keep up with demand.
Notably, the company also has the advantage in terms of chip supply with TSMC, as it has commissioned the firm to make its own M1 processors. The brand also focuses more towards higher end specifications, higher margin chips, that would put Apple in a much better position than its predecessors.
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