A few years back, Chinese phone maker OPPO made its entrance into the market and actually ate into the market share of Xiaomi with its offline store strategy. The R9 released in 2016 gave the company the breakthrough it needed with a high sales volume mostly via offline sales while Xiaomi concentrated on an online-only sales model back then. The company replicated the same strategy in India where it has thousands of offline stores spread across the country. Unfortunately, the COVID 19 pandemic has made it impossible for people to access physical retail outlets leading to a slump in sales. 
In order to boost its sale, OPPO has launched an e-store in India which gives fans another channel to buy its phones. The channel will serve as an alternative to Amazon where the brand currently sells its phones online in China. The e-store will be incorporated into OPPO’s official website for the region and in due course, a dedicated app will be launched.
A press statement released by the company promises customers unfettered access to the one-stop-shop where they’ll get access to all the brand’s products ranging from smartphones to IoT products, and wearables.
As part of activities to mark the opening of the online store, OPPO has also unveiled some discount offers that will go live on May 11 and will run through to May 17. Other activities include a 1 rupee flash deal on selected OPPO wearables such as the W31 and W11 TWS earbuds. OPPO is offering an 80% discount off the Band Style as well as the Oppo A5 (2020), Oppo A5s, Oppo F11, Oppo F15, and the Oppo Reno 10X Zoom smartphones.
In addition, OPPO will also be rolling out a 1 rupee “Mystery Box” sale which can contain any product ranging from the Oppo F19 Pro+ to the Oppo Band Style. There will also be bundle offers taking off up to Rs. 1000 from the prices of some smart products including the Oppo Reno5 Pro or Oppo F19 and the Oppo W31 true wireless headphones, and the Oppo A15s and the W11 TWS headphones.
Fans can also try out their luck in the “spin-to-win” exercise with products such as the Oppo Reno5 Pro, Oppo A53, the Oppo Enco X headphones, and the Band Style up for grabs. There will also be coupons ranging from Rs. 50 to Rs 150 as prices for the lucky spin.
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(via)
