The smartphone market in the EMEA region registered a record growth in the first quarter of this year. Shipments crossed more than 93 million units, with Samsung and Xiaomi leading the handset market.
For those unaware, the EMEA region includes Europe, the Middle East, and Africa. According to an IDC report, the EMEA smartphone market recorded a growth of 20.9 percent year on year in Q1 2021. During this time, the region brought in 31.676 billion US Dollars in smartphone sales, which marked a sizeable growth of 29 percent over the first quarter of last year. In Europe alone, the region saw an increase of almost 33 percent year on year.
The South Korean tech giant led the EMEA smartphone market followed by Xiaomi in the second spot. Samsung accounted for 32.8 percent market share during the first quarter, which marked a 34.7 percent growth year on year with shipments reaching 30.6 million units. On the other hand, the Chinese smartphone maker held a 15.4 percent market share, with shipments reaching 14.4 million units. Notably, Xiaomi even saw a jump in rankings, coming second in 2021, up from the fourth spot from a year prior by beating both Transsion and Apple.
Furthermore, the growth in EMEA arrives despite the region facing new lockdowns over the resurgence of the Coronavirus pandemic. Amid this, Samsung recorded a strong first quarter performance, accounting for nearly two fifths of all European smartphone shipments in this period. This also marked its largest quarterly market share in the last six years.
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