Xiaomi, which is now the world’s third-largest smartphone manufacturer, continues to grow its footprints. As per a new report from Strategy Analytics, Xiaomi smartphone shipments in Chile grew by over 1000 percent.
The report adds that shipments of Xiaomi from near-zero in Q1 2020 to a record 0.5 million units during Q1 2021. The company surged from 2 percent to 16 percent market share during the past year.
The rise is mostly due to the strong presence of the Redmi smartphone models, which helped Xiaomi secure third place in the Chile smartphone market share. Also the pullout of Huawei helped Xiaomi grow in the market.
The report adds that if Xiaomi’s growth continues, then the brand will soon become the second-largest smartphone brand in Chile before the end of this year, overtaking the Lenovo-Motorola brand.
Smartphone shipments in Chile jumped 71 percent Year-on-Year from 1.7 million units during Q1 2020 to a record 2.9 million in Q1 2021, despite COVID-19 and political uncertainty. This is being attributed to a buoyant economy, strong exports, and a perceived high vaccination rate. Chile is the third-largest smartphone market in Latin America, after Brazil and Mexico.
Samsung’s market share in Chile grew 63 percent YoY from 0.8 million in Q1 2020 to 1.2 million units in Q1 2021. Samsung’s smartphone market share in Chile remains relatively stable for now, around 42 percent. Lenovo-Motorola holds second place and grew its smartphone market share from 12 percent during Q1 2020 to 17 percent in Q1 2021.
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