The majority of the new smartphones getting launched now comes with support for 5G connectivity even though the infrastructure for the next-generation communication is still limited to certain countries only.
India is yet to start 5G trials in the country but smartphones in the upper-midrange to premium segment come with 5G support. But, phone manufacturers are aiming to capture a wider maker share with 5G support in budget phones.
In line with that, Madhav Sheth, Vice President of Realme and CEO of Realme India and Europe has revealed that the brand is planning to launch a 5G smartphone priced under ₹10,000 ($137) by the end of next year, i.e. 2022.
This was revealed in the first edition of Realme Global 5G Summit which was hosted in partnership with Counterpoint Research, GSMA, and Qualcomm. At the event, the company gave us an insight into their plans for the industry going forward.
Realme’s plan of launching a ₹10,000 5G smartphone seems a bit ambitious but it’s quite possible given that the company already has a budget 5G smartphone priced under ₹15,000 in the Indian market — Realme 8 5G, which costs ₹14,999.
At the summit, the company pledged to bring the technology to more users worldwide. In 2020, Realme launched 14 5G phones in 21 markets, accounting for around 40 percent of all its products. By 2022, Realme aims to increase the number of its 5G product offerings to over 20, upping the ratio to 70 percent across 50 markets.
The Chinese company is aiming to have 100 million 5G phone consumers within the next three years and to reach that target, it is planning to establish over 10 5G pop-up stores around the world in 2021 where potential customers will be able to experience 5G through cloud gaming, augmented reality (AR), and live broadcasting, among others.
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