Zeiss Group, the Germany-based company that manufactures optical electronics and optical products, is now looking to expand its footprints in the mobile market as the demand for imaging technology is surging.
The German company is known for making eyeglass lenses, binoculars, and camera lenses. In an effort to further expand its presence in the smartphone camera market, Zeiss China, the local subsidiary, has partnered with Chinese smartphone maker Vivo and launched Vivo X60 series phones.
Smartphone makers are now partnering with optical image sensor makers to enhance the camera performance of their devices. This is being done to offer a unique feature and highlight the photography experience, a feature that has now become a make-or-break deal type for many users worldwide.
Maximilian Foerst, President and Managing Director of Zeiss China says that the company is committed to developing mobile imaging technologies as it sees great potential in the extremely dynamic market. He further adds that mobile imaging technology will be a key differentiator and an important driver of the mobile market worldwide.
Vivo and Zeiss are also establishing a joint Research & Development program which would be known as Vivo ZEISS Imaging Lab. It will be focused on developing innovative solutions for mobile imaging technology. Also, the program will oversee the joint development and co-engineering of optical components that would feature on Vivo flagships.
Zeiss previously had a partnership with Nokia for its smartphone cameras which is now defunct. Similarly, Huawei has a partnership with Leica while OnePlus recently established a partnership with Hasselblad. Samsung is reportedly tying up with Olympus for enhancing the camera experience on its upcoming flagship smartphones.
RELATED:
