Amazon plans to launch a wearable for kids in partnership with Disney

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Amazon makes a handful of hardware products for kids such as a kids version of its Fire Tablet, Echo Dot Kids Edition, and the Echo Show 5 Kids. Now it has plans to launch a wearable in partnership with Disney. It has also been revealed that Amazon was planning to launch an Alexa-powered wearable for kids last year but that didn’t happen.

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The new wearable will launch as the Magic Band and it is scheduled to arrive this year. Details of the wearable are unknown but there is a possibility that it is related to the Magic wristband that Disney gives guests at its parks and hotels.

The more interesting news is the wearable that was supposed to launch last year. Bloomberg revealed the wearable was codenamed “Seeker” and was targeted at kids between the ages of 4 and 12. The wearable could be worn on the wrist, or used as a keychain or clip.

The device would have support for Alexa, built-in GPS, provide access to kid-tailored content, and allow parents to communicate with and monitor their kids. With a price tag of $99, Amazon would also offer free 1-year access to FreeTime Unlimited a.k.a. Kids+.

Seeker was supposed to launch last year but it was never announced. Unfortunately, it is not known if it has been canceled or postponed. While there isn’t a shortage of smartwatches/trackers for kids from manufacturers such as Xiaomi, Huawei, and TCL, we don’t think Amazon has given up on making a wearable for kids.

 

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