Smartwatch maker Mobvoi is pursuing an aggressive marketing campaign that could see its customers purchasing the Mobvoi TicWatch E3 get a full refund for the device after completing a 21-day fitness program. The Mobvoi TicWatch E3 retails for $199, and buyers of the device from Mobvoi’s official website could get their money back if they can complete a fitness challenge that stretches to 21 consecutive days of activity.
The Mobvoi TicWatch E3 is powered by Qualcomm’s Snapdragon Wear 4100 platform, with 1GB of RAM and 8GB of internal storage. The smartwatch is rated IP68, showing strong water resistance. It also has several sensors for monitoring heart rate, oxygen levels, and so on.
The fitness challenge aims to draw new users to the Mobvoi TicWatch E3 and consists of three stages. Users will first show evidence of the purchase of the TicWatch E3 by unboxing and posting a challenge announcement via a tweet that must contain the unboxing video or picture. Participants must tag three of their friends and the official Twitter handle of Mobvoi @Mobvoi_Official, using the hashtag #hiitchallengewithTicWatchE3.
Once the correct tweet has been made, the participant can begin the fitness regimen using the TicWatch E3’s High Intensity (HIIT) exercise workout application. He must work out for a minimum of 20 minutes each day, with a minimum average heart rate of 130 beats per minute logged on the device every day for 21 straight days. The rules also include that the challenger must share the Watermark or Chart from the Mobvoi app on Twitter each day.
A participant who successfully completes the 21-day fitness regimen can then post a direct message to @Mobvoi_Official to verify the result. Upon verification, Mobvoi says a full $199 refund will be done within one month. Participants who are unable to have 21 consecutive days of activity posted may get a partial refund after verification.
Mobvoi encourages the participants to abide by the terms and conditions of the promo and the eligible countries where the promotion is available. The promo runs in the UK, US, EU, Canada, Australia, Japan, and Singapore. The 21-day fitness challenge offers Mobvoi an excellent opportunity to add to its growing customer base for its smart wearable devices, highlighted by the HIIT application, among other great features.
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(source)
