Earlier today (15th July 2021), OnePlus India announced that it would be joining hands with Lionsgate Play. This strategic partnership will enable it to offer access to the vast global content library of Lionsgate for its OnePlus TV users.
The move is beneficial to both firms, as the streaming platform can expand its user base while the Chinese consumer electronics maker will be able to offer a better selection of content to its customers. Furthermore, the curated content from across the globe from Lionsgate Play will now be available on all OnePlus TVs, which also includes the newly launched TV U1S. Notably, the Lionsgate Play platform will also be easily accessible on OxygenPlay, which is the content discovery platform of the smartphone brand.
Through the Lionsgate Play partnership, users can expect to see academy award winning movies, box office hits, and local titles as well. This will also include content that will be available in six different languages in India, namely Hindi, Tamil, Telugu, Marathi, Kannada, and Bhojpuri. Navnit Nakra, Vice President, Chief Strategy Officer, and Head of India Sales at OnePlus India stated that “Our focus is to provide an unparalleled and immersive smart TV experience to our community. The partnership with Lionsgate Play will provide our OnePlus TV users access to exclusive content curated from all over the world across genres and languages thus further elevating their content viewing experience.”
Similarly, Amit Dhanuka, Executive Vice President at Lionsgate added that “We are big believers of the large screen format as it is the best place to watch premium content and adds richness to the experience. This partnership will strengthen our audience base and provide a great viewing experience. We have seen a tremendous response to the service launch in India as people are loving the content and the experience. Few titles that are breaking all consumption records on our platform are Hunter Killer, Angel Has Fallen, Normal People, The Girlfriend Experience, John Wick 3, Love Island among others.”
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