Oppo and its ‘family brands’ have together managed to achieve the second spot in the global smartphone market for the month of May 2021. During this month, the company and its subsidiaries managed to account for 16 percent of the total market share across the globe.
According to a Counterpoint Research report, the Chinese tech giant and its sub brands managed to secure the second spot in the global smartphone market, while Apple came in third with a 15 percent share in the market and Xiaomi arrived fourth with a 14 percent share. Jene Park, senior analyst at Counterpoint added that “OPPO and its subsidiaries’ combined global smartphone sales surpassed Apple and Xiaomi in April and May taking the vendor to second place globally.”
The analyst also stated that “OPPO family may likely be the next dominant brand to come from China since Huawei.” For those unaware, the brand often targets the offline segments, aiming at mid to low end handsets, while Realme also competes in the lower end segments. On the other hand, OnePlus is primarily geared towards the premium segments, which have recently merged with Oppo.
While the other two brands are a part of the Chinese smartphone maker, each of the firms also works independently and works to raise their respective brand awareness. This has shown great results in the market so far.
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