India was heavily affected by the COVID-19 second wave in Q2 2021. Though the demand for smartphones got affected, companies still managed to ship more units compared to last year same time. That’s because the country was going through a complete lockdown in Q2 2020.
According to Canalys, the India Smartphone Market dropped 13% between Q1 and Q2 2021. The market managed to ship 32.4 million units in the second quarter of this year.
As usual, Xiaomi dominated the chart with 9.5 million units in shipments and a 29% market share. It was followed by Samsung with 5.5 million units and a 17% market share. Further, vivo also had a 17% market share like the South Korean tech giant but with 5.4 million units in shipments.
The fourth position was acquired by realme, while OPPO came fifth. The former shipped 4.9 million units, whereas the latter shipped 3.8 million units. Their market share stood at 15% and 12% respectively.
As per Canalys Analyst Sanyam Chaurasia, the second COVID-19 wave in India was a wake-up call for OEMs to treat both online and offline presences equally. Brands like Xiaomi, which has a better online presence did a pretty good job despite the terrible situation. The same can be said for realme. The Redmi Note 10 series and realme narzo 30 series were some of the most-shipped models online.
That said, although the India Smartphone Market began to recover by the end of Q2, there won’t be a surge in pent-up demand in the second half of the year like in 2020. Lastly, the component shortage will not only increase the price of handsets but will also make brands practice regional deprioritization.
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