Xiaomi has reached the top spot in smartphone shipments in Europe for the first time ever. The company lead the market in the second quarter of this year, with its market share hitting 25 percent of the total shipments.
According to a StrategyAnalytics report, the Chinese tech giant saw a year on year growth of 14 percent in Q2 2021. During this quarter, the company shipped a total of 50 million units. The report added that the smartphone market’s recovery driven and the recovery of the economy also enabled healthy demand from consumers with aging devices, along with growing appeal for newer handsets that support 5G networking.
Boris Metodiev, Associate Director at Strategy Analytics stated that, “The European markets for smartphones had a strong quarter driven by Covid recovery, following the crash in 2020. The highlight of the quarter is Xiaomi emerging as the number one vendor in shipment terms for the first time. Xiaomi shipped almost 13 million units on the continent to displace longtime leader Samsung. Xiaomi has seen great success in Russia, Ukraine, Spain and Italy among others and found customers eager for its Mi and Redmi series of feature rich, value smartphones.”
While the Chinese brand saw growth during this period, South Korean tech giant Samsung saw a year on year decline of 7 percent in Europe, with 12 million units shipped in Q2. Furthermore, it also faced stiff competition with Apple in the high end market, meanwhile, it also failed to take advantage of Huawei‘s decline in the region. The Cupertino based giant, on the other hand, saw a 16 percent year on year growth in this time, shipping 10 million units in Europe.
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