Elon Musk, the CEO of SpaceX and Tesla, apparently has new plans that would take advertising out of this world, quite literally. Musk will be partnering up with a Canada based startup to launch a satellite that will act as a billboard for advertisements in space.
The billionaire’s latest endeavor will have SpaceX join launch a satellite into low Earth orbit by next year. The company’s team seeks on sending the satellite into space aboard a SpaceX Falcon 9 rocket, which will enable advertisements to be sent up from Earth. Talking about the satellite itself, it is called CubeSat and will feature a pixelated display screen that will showcase the contents that it receives from Earth.
Geometric Energy Corp, the startup SpaceX is working with, added that apart from just advertisements, the screen can also be used to display logos and even art. Samuel Reid, CEO and Co Founder of GEC also told BusinessInsider that the rocket that will carry CubeSat into orbit will release it before the rocket reaches the moon. While to some it might sound a bit intrusive as looking up at the sky and seeing an ad isn’t really that attractive, you can rest assured considering this space billboard will not be visible from Earth.
Rather than being outright visible, the content on the satellite’s display will be streamed live to various online platforms like YouTube or Twitch via a camera. In other words, a selfie stick will capture and send the contents/advertisements on the satellite to streaming sites. In practice, this means that anyone with access to the internet and such websites can see the satellite’s screen.
Reid further added that “There might be companies that want to depict their logo… or it might end up being a bit more personal and artistic. I’m trying to achieve something that can democratize access to space and allow for decentralized participation. Hopefully, people don’t waste money on something inappropriate, insulting or offensive.”
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