Honor has finally launched its first true premium high-end flagship smartphone lineup after splitting up from Huawei earlier this year. The Honor Magic3 series has been launched in the company’s home country China.
After the launch event, during an interview, Honor CEO George Zhao talked about the global launch of Honor smartphones. He said that the company will now focus on resuming business operations in over 50 countries around the world.
He added that the company is now preparing to launch the Honor 50 series smartphones globally in about 30 countries. For those who are unaware, the lineup was launched in China a couple of months back in June. The newly launched Honor Magic3 series will also be launched globally but there’s no timeline revealed by the Chinese company.
The Honor-branded smartphones launching globally will be equipped with Google Mobile Services (GMS). As per the recent report, Honor is currently undergoing Google’s Play Protect Security Review and Compatibility Testing to ensure that GMS applications can run on its smartphones.
Honor was forced to ditch GMS on its devices when the company was a sub-brand of Huawei given that the United States has imposed sanctions on the Chinese tech giant, barring it from using Google or any technology made by an American firm.
George Zhao has also acknowledged that the company’s market share in the overseas market has declined to almost zero. He adds that the brand’s focus is now on the recovery of its business in about 50 countries where it has established operations.
With the support of Google Mobile Services and the new promising devices launched in the market, Honor is hoping to make a V-shaped recovery, to become among the leading smartphone brands. It remains to be seen if the company can manage to achieve its goal.
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