Continuing its bull run, Xiaomi has now become the leading smartphone in Thailand. As per the report from Canalys, China-based Xiaomi captured 21 percent of the market share in the second quarter of this year, surpassing Samsung for the first time.
OPPO managed to take the second position with a 19 percent market share while Samsung slipped to the third spot. Vivo and Realme are ranked fourth and fifth, completing the list of the top five smartphone brands in Thailand.
Xiaomi managed to take the pole position in Thailand as the company’s shipments in the second quarter increased by 200 percent year-on-year. Interestingly, Xiaomi was the only brand to have positive shipment growth as OPPO, Samsung, Vivo, and Realme registered a decline of 2%, 15%, 31%, and 28% respectively.
The smartphone shipments for Xiaomi are also growing tremendously in Latin America, Africa, and Western Europe, witnessing 300%, 150%, and 50% respectively. Now, the company is facing tough competition from OPPO and Vivo as they are set to start an extensive campaign to increase their market share.
Globally, Xiaomi has become the second-largest smartphone brand, overtaking the technology giant Apple with a massive 83 percent jump in shipments. It also emerged as a leading brand in Europe with 12.7 million units shipped in Q2 2021, registering a 14 percent year-on-year growth. Not just that, for the month of June 2021, the company dethroned Samsung to become the world’s leading smartphone brand.
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