TV prices are going up since the beginning of 2021. This is due to the prolonged global shortage of LCD panels. This trend is now said to change in H2 2021. It will be due to the rising competition among the TV OEMs.
The price of LCD panels has been increasing for more than a year. As a result, televisions got expensive starting in early 2021. Thankfully, we can finally expect the price to go down as per a report by Omdia.
According to the research firm, the price of LCD TV panels has started declining from Q3 2021. This trend is forecasted to continue in the second half of 2021.
The dip in panel price will be driven by the competition among the television manufacturers, the widening gap in profitability between Chinese and South Korean television manufacturers, and strong bargaining power. Since the supply chain has now become hard to predict, OEMs need competitive strategies to make use of the situation.
If all goes well, companies will stop hiking the price of their TVs. As of now, all we can do is hope for the best. The results will probably start appearing in the last quarter of 2021.
What are your thoughts on the current TV market? Did you postpone your purchase due to the increase in prices? Do let us know in the comment section below.
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