Honor has become the third largest smartphone maker in China, as per a new report. The brand has overtaken industry giants like Apple and Xiaomi to reach the top three positions in the Chinese market.
According to ChinaDaily, a report from CINNO Research found that Chinese smartphone makers Oppo and Vivo took the first and second place in the smartphone market in China, with shipments reaching 5.6 million and 5.3 million units respectively. Meanwhile, Xiaomi arrived fourth with 3.9 million units shipped and Apple came fifth with 3 million units. On the other hand, Honor ranked third in its home country’s smartphone market, despite having face supply issues initially after it was sold by its former parent company, Huawei.
After its complete independence, the company had a market share in China of just 3 percent. But since then, the brand has managed to secure and stabilize its supply chain, enabling it to grow. Honor had recently launched the Magic 3 series of smartphones, which marked the company’s entry into the high end premium segment of the handset market. Furthermore, the CINNO Research report also found that the market experienced a steady growth last month, with shipments rising by 28.6 percent year on year reaching 26.68 million units.
Notably, 5G enable smartphones were the driving force behind this sizeable rise in shipments. 5G devices alone accounted for 22.83 million units or about 79.6 percent of the total sales. During this time, MediaTek saw a whopping 118.3 percent year on year growth, shipping over 10.2 million chips in July 2021. Qualcomm still ranked first, while Huawei HiSilicon saw its sales fall by a significant 70 percent.
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