Xiaomi has officially announced that it has sold over 10,000 OLED smart TVs in just 15 days, setting a new record in the OLED TV industry. The company also disclosed that it presently controls about 50% of China’s OLED TV market in the wake of a low penetration rate for OLED TVs in China.

The recent sales record is connected to the Mi OLED TV 6 and the Mi Masters TV 77 that were announced not too long ago. The Mi TV 6 OLED comes with a cheaper 5699 yuan (~$883) starting price tag for the 55-inch. The Mi TV Masters 77 OLED isn’t that cheap, packing a hefty price tag of 19,999 yuan (). The design and features seem to justify the price tag as the device packs a slim form factor said to be thinner than a smartphone.

Xiaomi has often dominated the smart TV market in China for the past months. A recent report by market research firm Avi Cloud (AVC) shows that Xiaomi has topped that smart TV market ranking for 10 consecutive quarters.

The growth recorded by the Chinese tech giant in the sector is driven by a consistent outflow of quality products and that continued in to date. The company recently launched the Mi TV 5X and it is already performing excellently in the market especially in India where it has been launched.

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(via)