The Chinese market has seen some significant changes in the last few years. Huawei which used to be the market leader is no longer in the top five. Following a poor second quarter, its worst in nine years, a new report for the month of July has surfaced and it too brings new changes.
The report which is by Counterpoint Research is for the month of July 2021(China), and it puts Vivo at the top with a market share of 24%, an increase of 1% from last quarter. OPPO takes the second spot with a market share of 20% while Xiaomi holds on to the third position with a 15% market share.
Things get more interesting as former Huawei subsidiary, Honor, overtakes Apple to grab the fourth position with a market share of 13%. That is nothing short of impressive considering Honor wasn’t in the top five at the end of the second quarter. Apple now sits at the fifth spot with a market share of 12% while Huawei comes in at sixth with an 8% market share.
A further breakdown reveals that Apple and Huawei lead the premium smartphone category with devices priced over $900. They also lead the category for phones priced between $600 to 800. However, for devices in the $200 to $300 category and $300 to $600 category, Vivo and OPPO are the leaders. For more budget phones priced below $400, OPPO is first while Honor comes in second. Xiaomi is the market leader for devices in the sub $100 category.
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