These are indeed “tough times” for US tech giant Apple as it continues to grapple with the embarrassing leakage of its trade secrets and unreleased product information by insiders. The company had put in place several in-house measures to curb the embarrassing trend but it continues. There are still Apple employees who trade vital product information for money to the detriment of the company.

Apple CEO Tim Cook has had a raw deal of the seeming effective syndicate, as his email to employees last week on these problems was predictably leaked to a third party and ultimately found its way to the public domain. In the email, according to sources, Cook had asserted that Apple is using every means to identify the sources of such product leaks, stressing that such persons do not belong to the Apple family. A recent September 17th meeting was leaked and the CEO was also not happy about how his response to the ruling in the Epic Vs Apple case was also leaked.

The Cook email also thanked all Apple employees for their efforts in sustaining the brand, while also noting some new product releases like the iOS 15, iPadOS 15, and watchOS 8, as well as other products slated for release. Even with a raft of measures put in place to curb leakage of its trade secrets, Apple seems to be playing catch up with the leakers, as they have continued to expose confidential Apple information at an amazing rate. The company may have to seek other measures to prevent leaks and identify the inside sources who continually release confidential information about upcoming products.

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