Xiaomi India announced today that it has managed to sell over 2 million smartphones in just 5 days of the festive sales across Mi.com, Amazon’s Great Indian Shopping Festival, Flipkart’s Big Billion Days, and offline channels. All in all, the company recorded a 10x growth in the premium segment of above Rs. 20,000 when compared to last year. This has been made possible due to the ridiculously low rates offered as part of the ‘Diwali With Mi’ initiative.
The company only recently launched the Xiaomi 11 Lite 5G NE and has been selling it for as low as ₹23,499 on Amazon, offers included. The Xiaomi Mi 11X has also seen major price cuts and currently sells at just ₹19,499 (again, offers included), which is down by over ₹10,000 from its regular rate of ₹29,999. A Snapdragon 870 chip paired with all of the other goodies that the device offers make it a must-buy.
The aforementioned is only a part of the more premium segment though and Xiaomi has also been shining in the budget segment. Offerings like the Redmi Note 10S, Redmi Note 10 Pro, and Redmi 9 series in the mid and budget segment also have a major role to play in helping Xiaomi reach the 2 million mark.
In addition, the company also has hourly deals coupled with exciting quizzes and bundle offers for consumers to get their hands on.
Marking the occasion, Raghu Reddy, Chief Business Officer, Mi India said, “At Xiaomi India, our top priority is to enable ‘Innovation for everyone.’ We thrive on offering products that are driven by technological innovation underpinned by great design that can help enhance the consumer’s product experience, lifestyle, and overall well-being. We are always focused on meeting our consumers’ and fans’ expectations by offering innovative products across myriad other categories.”
“We are extremely proud to see the amount of love, appreciation, and response that our fans and consumers continue to show us. Achieving such milestones helps us to push the boundaries of technological innovation and elevate the consumer’s smartphone experience with every product,” he added.
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