Popular short videos sharing platform TikTok is expanding to LG’s smart TV lineup, as the app will now be available in the 2020 and 2021 range of LG smart TVs. The announcement has been made by the South Korean tech giant.
The app is now available on LG smart TVs with webOS 5.0 and webOS 6.0. The firmware update for the models has already started rolling in from October 7, while older models will get the requisite update subsequently. The UK, France, and Germany will kick start the launch of the app according to TikTok. It is believed that the app is not yet available for LG smart TVs in the US, as both LG and TikTok have been silent on the issue at this time.
It is yet to be seen how the new app will look on large smart TV screens since TikTok is optimized for portrait-oriented mobile viewing. The move is also indicative of TikTok’s expansionist moves to have more users of its app across various segments. It will also enjoy higher advertising rates from TV viewing.
TikTok already has a strong presence in France, Germany, and the UK with the app available in Samsung TVs, Android TVs, and Fire TVs in these three countries. The addition of LG smart TVs to the mix will further boost the potential and reach of the app in these countries. There are no indications yet whether the availability will be scaled up to other European countries and regions.
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(via)
