Samsung Electronics has just announced that it is partnering up with film directors to showcase the capabilities of its flagship Galaxy S21 Ultra, with entire films being shot on the smartphone.
The South Korean tech giant will be partnering with British film director Joe Wright, wjo is best known for his work on Pride and Prejudice and Atonement. The company will start the campaign with the Princess & Peppernose, which will be directed by Joe Wright. This project is a musical film that uses both live action choreography and puppetry. But all of these shots are captured on the company’s Galaxy S21 Ultra.
Furthermore, Samsung is also working on another firm that will be shot “#withGalaxy,” which features Chinese director Sha Mo, who is known for Love Will Tear Us Apart and My Huckleberry Friends. As per official notes, “Sha Mo used the Galaxy S21 Ultra 5G to capture footage for his new film Kids of Paradise, a poetic look at conflicts between children in a small school by the countryside. To capture the story, Sha Mo relied on Director’s Mode of the Galaxy S21 Ultra to record three different shots at once for an intuitive, almost professional-like filming experience.”
With this campaign, the company aims on continuing its partnership with more film directors from across the globe to highlight the camera’s of its flagship Samsung smartphones. Notably, both of these new films will be featured at the Busan International Film Festival in South Korea, which is set for later this month.
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