London-based technology brand Nothing on Wednesday announced a partnership with Qualcomm Technologies Inc. and its Snapdragon platform to power future tech products. Nothing also announced the completion of a $50 million Series A funding from strategic and private investors. This money will go toward R&D in preparation for the brand’s launch into new product categories as part of its ecosystem.
Given the success of Nothing’s first product – the ear (1) – Carl Pei, CEO and Co-founder of Nothing feels there is room for a new brand to emerge and “disrupt today’s sea of sameness.”
The CEO has not revealed what products to expect from the brand in the near future, but whatever it will be, it will follow Nothing’s mantra of providing accessible yet good-looking products.
“Seamless connectivity is paramount to achieving our vision of a future without barriers between people and technology. We look forward to working alongside Qualcomm Technologies and our strategic investors to achieve Nothing’s next phase of growth,” he said.
Enrico Salvatori, senior VP and president of Qualcomm Europe said that they are excited to help Nothing bring to life its highly anticipated ecosystem of tech products.
“By combining the power and efficiency of Snapdragon mobile platforms with 5G connectivity across many different categories of devices, we are fostering the development of innovative products that are intended to benefit consumers and deliver richer, more immersive experiences,” he added.
Nothing made its debut into the tech market with the ear (1) TWS earbuds this year – a product that has been praised by users and reviewers alike for its unique styling and features offered at its price. There has been much speculation about what Carl Pei has in mind with regards to the next Nothing product, with concept designs like the Nothing wrist (1) smartwatch doing rounds, and the like.
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