Samsung Electronics yesterday held the Samsung Developer Conference 2021 and lifted the curtains on a lot of new stuff related to its software and services. Improvements to Bixby, Samsung Health, Samsung Knox, and SmartThings were announced but perhaps the most significant bit was the opening up of Tizen OS to other TV brands.
TV manufacturers will now be able to bring Tizen OS to their smart TVs by using Samsung’s Tizen TV Platform Licensing service at a minimal cost. They will also be gaining access to the Tizen branding and get a chance to promote their products at major external events.
TV manufacturers will also be benefitting from the already established platform Tizen is, complete with access to a multitude of video and audio streaming services including Apple Music, Apple TV+, Disney+, Hulu, Netflix, Prime Video, Spotify, YouTube, YouTube Kids, and YouTube TV.
Samsung isn’t the first to open up a proprietary platform for other brands though. LG and Roku have already been allowing other TV companies to use their smart TV platform. Amazon’s Fire TV and Google’s Android TV operating systems are also being used by multiple TV brands.
Regardless, it’s great to see Samsung following in their footsteps, although it remains to be seen if other companies will actually be interested in the Tizen platform. But Tizen is actually one of the most feature-rich platforms out there, so companies will surely be missing out if they give it a miss, especially if they do not have their own OS.
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