JD.com, a Chinese e-commerce platform, inaugurated its Double Eleven Shopping Festival Friday night at 8:00 p.m. iPhone sales surpassed 100 million Yuan in under three seconds, and smartphone brands Xiaomi, OPPO, Realme, Huawei, Honor, iQOO, and vivo’s turnover rose by more than 300 percent YoY. Xiaomi came out on top in terms of sales.
The total turnover of JD.com OBMs climbed by 266 percent year-on-year. In just 20 minutes, live commerce sales on the platform surpassed the figures from the entire day of November 1, 2020 (via: Pandaily).
Consumer focus was still largely on 3C products (computer, communication, and consumer electronics) on JD.com during the sale. But the top 5 categories were smartphones, flat-panel TVs, refrigerators, washing machines, and gaming laptops. As such, the top three most popular brands are Apple, Huawei, and Xiaomi.
Laptops saw some great sales too with the turnover of high-end laptops increasing by 340% year-on-year. The ROG series and ThinkPad X1 series performed especially well here with 400% year-on-year turnover increase. 4K projectors, meanwhile, saw an increase of 240% year-on-year.
The main reason behind the astonishing sales figures is JD.com’s strong supply chain infrastructure and technical strength. JD Logistics operated over 1,200 warehouses in China this year. Among these, 38 are large intelligent warehouses that operate quickly and efficiently, guaranteeing speedy and stable services.
Previously, a report released by global consulting firm AlixPartners showed that half of the consumers surveyed aimed to spend over 3,000 Yuan (~$469) on Double Eleven shopping in 2021. More than half of the brands in the Chinese market expected turnover to exceed 10 million Yuan (~$1.5 million), with 13.16% expecting turnover to exceed 100 million Yuan (~$15 million).
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