Chinese tech powerhouse Xiaomi led in sales in this year’s Singles Day holiday sales on November 11th in China. According to the biggest Chinese online retailer, JD.com, Xiaomi sold more smartphones than other leading brands including Apple, Samsung, and even fast-rising Honor. The Singles Day shopping holiday holds on the date that is historically known as the World Armistice day 11/11, which is seen as a lucky day in Chinese tradition.
According to JD.com, Xiaomi was followed in sales numbers by Apple and Honor. The leading smartphones that drove the Xiaomi sales numbers during the Singles Day sale are the Redmi K40, (vanilla version) and the Redmi 9A. Apple’s iPhone 13 which was recently released also had some very strong performance. Overall, Xiaomi was able to have up to 50% of the top 20 selling devices (it had 9 products on the top 20). The distribution of these phones cut across the Mi and Redmi brands across the entire price range. A look closer at the numbers indicates that Redmi sold more than Mi brands.
Several new models from their parent company outperformed the parent brand, according to the sales numbers. In this regard, Realme outperformed Oppo, Honor outclassed Huawei, and Vivo had less impressive numbers than iQOO. The JD.com release also provided some breakdown of the sales across price segments and gaming smartphones. Some of the most expensive smartphones included some foldable devices like the Mate X2 and Samsung Galaxy Z Flip3, led by Apple’s iPhone 13.
The sales numbers indicate an upward trajectory for some of the local Chinese brands within the home market, while also posting impressive numbers abroad.
In a related note, AliExpress’ Double eleven sale is ending very soon, so if you want to check out some international deals, we have a dedicated page for that.
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(via)
