In recent times, we have seen companies expanding their operations to previously uncharted territory, like Apple supposedly going into electric vehicles and drone manufacture. Japanese home appliances company Balmuda has unveiled its debut smartphone the Balmuda Phone in Japan. In an event held in the Japanese capital Tokyo, Balmuda Technologies, which is a new arm of the parent company, announced its entry to the smartphone market with a premium and high-end smartphone, the Balmuda Phone.
Balmuda had carved a niche for itself in the Japanese market, with its signature Balmuda Toaster rising to become a very successful product among the Japanese. To weather the inherent difficulties of introducing a new product into a highly saturated market, the company is coming with some concepts that could stand the Balmuda Phone out. It is a smartphone designed with compactness as a key driving force. Its 4.9-inch display offers the crispiest of resolution that is at par with the 4.7-inch iPhone SE. The phone is 13.7mm thick as well as has a short length. It also has a unique look and feels with its curved back and nice-looking bezels.
The Balmuda Phone is priced at $900 and is coming as a mid-ranger to the Japanese market. It is powered by Qualcomm’s Snapdragon 765 chipset paired with 6GB of RAM and 128GB of internal storage.
The compact phone has a single 48MP primary camera at the rear as well as a fingerprint scanner, while the front-facing camera is 8MP, housed inside a punch-hole cutout at the front. The device will run on a 3,500mAh battery which should sustain the device due to its low power consumption. There is also wireless charging support for the new smartphone.
The phone will run on Android 11 out of the box.
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(via)
