A new report has just revealed that the Philippines smartphone market saw a 9 percent year on year decline in the third quarter of this year. But despite the overall market seeing a slight fall, Samsung managed to regain the top spot in the region.
According to a Counterpoint Research report, the South Korean tech giant managed to overtake Realme to become number one in the country in Q3 2021. During this time, the company had a market share of 23 percent, while Realme followed close behind with a market share of 22 percent. Back in Q3 2020, the Chinese smartphone brand had a market share of 23 percent while Samsung accounted for just 15 percent of the market share.
The report added that the company managed to retake the lead thanks to the success of its mid range smartphone offerings. This includes the Galaxy A12 and Galaxy A21s, which were among the major contributors during this quarter. On the other hand, Realme continued to strengthen its presence in the e-commerce segment, while Vivo (17 percent), Oppo (15 percent), and Xiaomi (13 percent) took rounded up the top 5 spots.
As per Research Analyst Tanvi Sharma, “Businesses tried to increase the pace of their digital efforts to keep up with the continued expansion of cashless payments and e-commerce. Smartphone brands offered heavy discounts and exclusive schemes in the 9.9 Super Brand Day Sale. Besides, consumers were seen rapidly moving towards 5G-enabled smartphones. E-commerce growth will continue and is expected to sustain a long-term adoption of online channels. Shopee and Lazada are among the top e-commerce platforms, grabbing most online sales.”
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