Earlier today (9th December 2021), IDC shared a new report titled “China Wearable Device Market Quarterly Tracking Report” for third quarter of this year, which revealed the regions growth in the wearable segment.
According to the report, the Chinese market shipped 35.28 million units in the third quarter of 2021. This marked an overall growth of just 5 percent year on year and signified a decline in the growth rate of the market. There were three primary reason for the slow down, including a weak market demand, supply chain issues, and a lack of products in certain segments of the category. But despite the overall market slowing down, the hearables category still saw a notable growth.
During the third quarter, the hearables category, which includes earphones, headphones, and earbuds, saw sales reaching nearly 20 million units. This showcased a growth of a sizeable 40 percent. However, while this is a health rise in shipments, the hearables segment also saw a decline in growth rate. On the other hand, the smartwatch shipments hit just 10.68 million units, which saw the market decline by a modest 2.3 percent year on year.
IDC China’s Senior Research Manager, Pan Xuefei, stated that with the improvement in living standards and impacts of the pandemic, products that offered sports and health related features saw great success in the region. Wearables like smart bands became even more popular with the low and mid segments seeing the most growth. Although, the shortage of semiconductors leading to fewer launches caused the market to see a slow down in China.
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