Foldables are now commonplace in the public eye. They are now more mainstream than ever before, and everyone is itching to get their hands on one. Therefore, it is no surprise that every phone manufacturer is rushing in to launch their first-ever foldable, with Oppo just announcing its Oppo Find N this week.
Although the current global foldable market is only dominated by Samsung, the Chinese foldable market tells a different story and notably has two major phone manufacturers on the battlefield, Huawei and Samsung, with Huawei holding 64.0% of the foldable market in China, more than 50%!
A report published on 17 December by iResearch China revealed that throughout 2021, Huawei has amassed a market share of 64% in the Chinese foldable market. Huawei has even surpassed the peak when it was dominating in the Chinese conventional smartphone market during yesteryears, prior to the US sanctions.
iResearch China has also revealed that there has been a growing demand for clamshell foldables, in line with Huawei’s announcement about the Huawei P50 Pocket at its Huawei Winter Flagship Keynote event on 23 December 2021. When choosing the best clamshell foldable to buy, consumers responded that their main priority is the specs and features of the foldable, while the runner-up is the fashionable design and feel of the foldable.
On the other fence, when choosing the best open book type foldable to buy, iResearch China reveals that consumers focus more on the specs and features, as well as the reputation of the brand they are buying from.
It cannot be disputed that one of the key attractive selling points of the Samsung Galaxy Z Flip3 was its trendy pastel coloured design and that its fashionable design was one thing it had over its sibling, the Samsung Galaxy Z Fold3. Although Huawei already has its Huawei Mate X2, its flagship open book type foldable, they also want to recreate the success of the Z Flip3 with their first-ever clamshell flagship foldable next week with the Huawei P50 Pocket. The Huawei P50 Pocket will be announced on Wednesday, 23 December.
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(Via)
