Micro video sharing platform Tiktok has topped the chart of downloads on Christmas Day this year, according to mobile data and analytics company App Annie. The number of downloads on December 25 globally was estimated across both iOS and Google Play Stores.
TikTok led the chart of Christmas Day downloads ahead of Instagram, Facebook, WhatsApp Messenger, and Snapchat. App Annie noted that the ranking was based on downloads and consumer spends which were combined from both the iOS Store and Google Play Store, while in China, iOS data only was used. This may not be unconnected with the growing presence of HarmonyOS in China as an alternative Android platform.
The App Annie data also contained estimates for Game downloads on Christmas Day. The chart was led by Brain Story: Tricky Puzzle. Others at the top of the games download chart are Poppy Rope, Subway Surfers, Free Fire, and ROBLOX. The Brain Story game was released on December 21 and enjoyed massive downloads due to its recent launch.
The App Annie data provided some sectoral details according to downloads by country, with some of the apps and games not on the top download list, featuring prominently in the country downloads. Oculus, HBO Max, Disney+, Veve, Ftibit, and Roblox are some of the apps that had country-wide leadership in the number of downloads on December 25. The impressive analytics data provided by App Annie is bound to give a great outlook for the various brands on areas of strengths and weaknesses.
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