The Xiaomi 12 series comprised of the Xiaomi 12, 12 Pro, and 12X went on sale for the first time today in China, selling 1.8 billion Yuan (~$283 million) worth of units in just five minutes through both offline and online channels.
Xiaomi has adopted a new strategy for its flagship lineup this year and sold a compact flagship phone for the first time in years. This compact Xiaomi 12 phone has been paired with a Pro variant, which is a true flagship, and the more budget-friendly Xiaomi 12X. The Xiaomi 12X has been designed and priced very smartly, aiming at those looking for a flagship-level experience from the company without blowing a hole in their wallet.
An Ultra model is also on the way. It was earlier rumored to be released on the same day as the rest of its siblings but its launch now appears to be scheduled for early 2022.
For comparison, last year’s lineup was comprised of the Xiaomi Mi 11, Mi 11 Pro, and Mi 11 Ultra that were launched separately in China. All of the devices had the same screen sizes of 6.81-inches and had thus gave a complete miss to buyers looking for something more usable with a single hand. This shortcoming has now been addressed with the Xiaomi 12 series.
The price of the new models starts at 3,199 Yuan ($502) for the 8+128GB variant of the Xiaomi 12X and tops at CNY 5,399 ($848) for the 12GB+256GB variant of the Xiaomi 12 Pro. The middle ground is held by the Xiaomi 12 that starts at CNY 3,699 ($580).
For complete specs on the Xiaomi 12, Xiaomi 12 Pro, and the Xiaomi 12 Pro, head here. There is no official word yet about a global sale of the Xiaomi 12 series.
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