Apple iPhones continued their resurgence in China as the most sought-after smartphone in the country, as indicated by the latest Counterpoint Research numbers. The iPhone accounted for 23.6% of smartphone sales in China in November, up from its 22% showing back in October 2021. The numbers also indicate that the iPhone has sustained the leadership of the market for two consecutive months in China. Chinese brand Vivo followed Apple in the pecking order with a 17.8% share of the market.
The impressive numbers could be due to several reasons, one of the most telling being the release of the iPhone 13 series with a massive reception in China. The iPhone 13 series offer improved cameras and photography functionality, longer battery life, and several other innovations at a price at par with the iPhone 12. Other iPhone models have also had a great run in the highly competitive Chinese market that has a lot of local high-premium brands and flagships.
The surge in numbers in November is not unconnected with China’s Singles Day during the month which saw massive sales. Counterpoint Research is predicting the Apple iPhone bubble is expected to decline from December or January 2022 as the bulk of older iPhone users may have concluded the upgrade of their devices. Counterpoint is also linking the Apple iPhone surge to the decline and problems of former powerhouse Huawei, which has seen the company’s revenue projections reviewed substantially lower than expected. Some of the other Chinese leading brands like Oppo, Xiaomi, and Vivo are also suffering from the harsh sanctions regime from the United States.
The overall Q4 performance so far however sees Vivo as having the leading 23% share of shipments, with Apple coming fifth with 13%. Although the full numbers for the fourth quarter are yet to be released, some declines in Apple’s overall position.
RELATED:
- Apple moves order from Foxconn to Luxshare over $275 billion deal with China: Report
- AirPods audio quality being held back by Bluetooth bandwidth limitations, reveals Apple acoustics VP
- Apple iPhone 13 delivery times improve as supply catches up with demand
- Apple puts Foxconn Chennai on “Compliance Watch list” after failing to meet the labor standards
(via)
