A new partnership between the parent company of the boAt brand and Dixon will provide wireless audio solutions in India via an array of audio products. Imagine Marketing Private Limited, which owns the boAt brand of audio accessories, has announced a joint partnership with Dixon to manufacture wireless audio devices in India. Both companies will have equal stakes in the new venture and they hope to evolve an India-centric strategy that will see it producing wholly-made audio products from the sub-continent.
The new partnership will draw from the rich pool of research and development engineers from the boAt brand and continue to design and develop India-centric customized audio products. The new venture will also tap from the manufacturing capability of Dixon which will thus facilitate a vibrant platform for the design and manufacture of smart wireless audio products tailored to the needs of the Indian consumer.
The Indian mobile accessory market is fast evolving with massive investments and innovative products across all segments. The new venture will hope to achieve excellent customer delivery by delivering high-quality and aspirational lifestyle audio wireless solutions that will be driven by a robust research and development strategy. Both boAt and Dixon will focus on IP, product design, and quality assurance, as well as high-quality manufacturing- core principles that key snugly into the Make in India initiative.
The two companies have separately expressed their enthusiasm and massive possibilities in the new partnership. The partnership leverages the quality and excellent processes in both companies and will hope to deliver cutting-edge and affordable products in line with the Make in India initiative.
RELATED:
- boAt Airdopes 181 with 20 hours playback & ENx listed on Amazon India, to launch soon
- boAt Airdopes 601 ANC TWS earphones launched at Rs 3,999 ($54) in India, sales start January 10th
- boAt Watch Iris with 7 days battery life, AMOLED display & more launched in India
(source)
