Apple, which has had a good year with the launch of the iPhone 13 series models in the market, has now emerged as the leading smartphone brand in the Chinese market for the fourth quarter of 2021.
According to the report from market research firm Counterpoint Research, Apple had a record-high market share in China in the fourth quarter of 2021, covering around 23 percent of the total smartphone market.
This indicates a year-on-year growth of 32 percent for the US-based tech giant. The report says that Apple’s pricing strategy helped to perform better in China, along with the exit of Huawei from the premium segment, making room for Apple to capture its market share.
Following Apple is China’s own Vivo with a 19 percent market share. The third spot has been captured by OPPO, having a 17 percent share. Both Vivo and OPPO have witnessed a decline of 6 percent year-on-year.
Honor has rapidly recaptured its position in the market and is now the fourth-largest smartphone brand in China, having a 15 percent share. The company also witnessed an impressive 50 percent YoY growth.
Xiaomi, Huawei, and Realme stand at fifth, sixth, and seventh positions respectively with 13 percent, 7 percent, and 3 percent market share. Other brands make up for the remaining 4 percent market share.
While brands like Apple, Honor, and Realme saw growth in Q4 2021, the overall Chinese smartphone market witnessed a 9 percent decline. However, for the entire year of 2021, Vivo emerged as the leading brand with a 22 percent market share, followed by OPPO, Apple, Xiaomi, Honor, Huawei, and Realme.
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