A POCO official has just revealed the company’s plans for this year. In an interview, the executive stated that the brand is planning on launching new 5G smartphones while also refreshing its entire existing lineup of devices as well.
Speaking to Gadgets360, Anuj Sharma, Country Director of POCO India, stated that the brand is planning on refreshing its entire lineup of smartphones to the fourth generation within the next four months; or in other words, the first half of this year. The senior official said that “We’re not adding more complexity right now. We’ll definitely have at least one model in each of the series.” This means that the company will be refreshing part of the existing POCO F, X, M, and C series of smartphones.
Kicking this plan off is the POCO M4 Pro 5G, which is its first model of this year, that has just launched in India earlier today (15th February 2022). Back in December 2021 alone, the company revealed that it sold over three millions units of the POCO C series. So its clear that it is a popular brand in the region, especially in the entry level segment. But, maintaining affordable pricing but with better specifications with each passing generation isn’t easy.
The executive stated that “Affordability is going to be tough because if you look back for the last two, three years, at least in the entry level lineup, there isn’t too much of an option. Things haven’t really changed too much. I will probably breach the price points that we had on the Poco F3 GT and go up a bit more, but may not be a massive step, because I don’t really want to put a shock to the system suddenly.”
But while smartphones is its primary focus, the company is also shifting efforts beyond handsets as well. The brand is aiming on expanding its truly wireless earbuds portfolio. Sharma said that “From a team perspective, one of our key priorities for 2022 is to go beyond phones. I don’t want to say anything, saying that we’ll definitely do it because we’ve been trying to do it for the last, I think, five quarters. And we’ve basically run into roadblocks, mostly internally saying that we don’t like it, or this is not really hitting that particular threshold.”
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