Tesla has recently made changes to an advertisement in South Korea. The ad was related to the driving range of its Model 3 electric vehicle. However, South Korean antitrust regulator apparently discovered that the company made exaggerated claims in the ad, which prompted it to make the changes.
For those unaware, the American automobile manufacturer had advertised the Model 3 sedan on its official South Korean website with a range of “more than” 528 kilometers. But now, the EV maker has changed the description to show that the vehicle “maximum range” of 528 kilometers on a single full charge. Earlier this week, the Korea Fair Trade Commission (KFTC) had sent a report to Tesla, in which it stated that the company had exaggerated the mileage of some of its models.
In other words, the report said that the Model 3 was in violation of the Act of Fair Labeling and Advertising. Furthermore, analysts also added that most electric vehicles would also see lose in driving range in cold weather as well. According to a commission official speaking to Reuters “The KFTC plans to give the automaker the opportunity to respond to our finding and then hold a general meeting to review and determine the extent to which the automaker has violated the law and decide the level of sanctions.”
So now, the South Korean website is in line with Tesla’s official US website, which reads “Go anywhere with “up to” 358 miles of estimated range on a single charge.” 358 miles equates to around 576 kilometers. Despite facing the antitrust probe, analysts believe that the company’s performance in the market would likely not be impacted by this.
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